This direct-mail campaign was created to support Sprint’s Q3 Small Business initiative, with the goal of reshaping how small businesses perceive the brand. While Sprint was widely known as a mobile service provider, the larger challenge was to position Sprint as a true business partner—one that delivers a broad ecosystem of solutions beyond wireless service.
The mailer highlighted Sprint Business Solutions alongside Samsung smartphones and tablets, introducing small business owners to the full scope of tools Sprint offers to support growth, productivity, and connectivity.
Because the campaign needed to communicate multiple services at once, the strategy focused on speed and approachability. Seven core business solutions were presented as relatable office “hacks,” making the content feel useful, scannable, and easy to digest. This quick-read format encouraged engagement without overwhelming the audience, while still delivering meaningful information.
The piece supported multiple objectives, including acquisition, retention, lead generation, lead nurturing, and direct sales—serving as a foundational touchpoint for Sprint’s newly launched business brand.
Results:
As the debut of Sprint’s new business positioning, the Solutions mailer successfully drove engagement in the form of web visits and inbound phone calls. Notably, the piece demonstrated strong staying power, with continued calls and site traffic occurring months after launch—signaling sustained interest and relevance among small business audiences.
As the debut of Sprint’s new business positioning, the Solutions mailer successfully drove engagement in the form of web visits and inbound phone calls. Notably, the piece demonstrated strong staying power, with continued calls and site traffic occurring months after launch—signaling sustained interest and relevance among small business audiences.
Credits:
Agency, Callahan Creek
Copywriter, Kevin Faddis
Agency, Callahan Creek
Copywriter, Kevin Faddis
Below are a selection of promotional direct mail pieces created for Sprint, where I served as the lead creative.
