This project was an exclusive bundle promotion led by Roku, offering consumers a free month of Showtime with the purchase of a Roku Ultra.
At the time, Facebook Canvas had just launched its first-ever full-screen, in-app takeover experience. I leaned heavily into this new format, using the immersive nature of Canvas to create an engaging, scroll-stopping experience designed to build excitement around the bundle and clearly communicate its value.
The creative focused on showcasing a lineup of popular, culturally relevant Showtime series available with the promotion—bringing entertainment, motion, and storytelling together in a way that static ads simply couldn’t achieve. By allowing users to explore content within a full-screen environment, the campaign made the offer feel premium, exclusive, and experiential.
The results spoke for themselves: this interactive approach drove a 32% increase in sales compared to previous launches that relied solely on static ads within growth campaigns.
This project demonstrates my ability to identify and capitalize on emerging platforms, translate product value into immersive digital storytelling, and deliver creative solutions that directly impact performance.
