While contracting with The Integer Group in Denver, I led the creative execution for a homepage redesign for Nature Made Gummies. The goal was to evolve the digital experience to better reflect the brand’s commitment to quality ingredients and nature-inspired wellness.
The design direction leaned into whimsical hand-drawn elements, natural textures, and organic brush strokes to create a warmer, more approachable visual language. These illustrative details helped soften the digital space while reinforcing the idea that Nature Made Gummies are crafted from thoughtfully sourced, natural ingredients.
By combining expressive, hand-crafted visuals with a clean, modern layout, the redesigned homepage elevated the brand’s storytelling and brought a sense of authenticity and trust to the consumer experience—bridging the gap between science-backed wellness and an inviting, human touch.
