For Miamica, a women-focused brand specializing in fashionable and functional travel accessories, I served as Art Director and Lead Creative, overseeing visual direction across product launches, e-commerce, wholesale, and marketing channels.
I led the planning and execution of low-budget studio shoots for new product releases, developing creative concepts that balanced trend-forward styling with real-world functionality. From shot lists to styling and final execution, I ensured every asset aligned with the brand’s playful, practical aesthetic while remaining efficient and scalable.
Beyond photography and social content, I created a range of print materials, including marketing collateral and in-store pieces, and owned the design and ongoing updates of the digital wholesale catalog sent to retail partners. This catalog played a key role in presenting new collections clearly and cohesively to buyers.
In addition, I produced social-first content across all platforms, designed e-commerce assets that supported conversion, and created visually engaging stop-motion animations used across organic, paid, and email marketing channels—bringing everyday travel essentials like packing cubes, TSA-compliant bags, and organizers to life in a fresh, modern way.
This project showcases my ability to lead creative from concept to execution, maintain visual consistency across channels, and deliver high-impact work within tight budgets and fast-paced launch schedule.
This project showcases my ability to lead creative from concept to execution, maintain visual consistency across channels, and deliver high-impact work within tight budgets and fast-paced launch schedule.
