While working at IMM in Boulder, I led the creative direction for a fresh social campaign supporting Leota’s Fall collection launch. The goal was to create scroll-stopping content that felt energetic, modern, and instantly appealing to women shoppers in a crowded social landscape.
The art direction leaned into movement and bold color, reflecting Leota’s identity as a brand designed for women who do it all. Playful cut-out graphics of women in motion, styled in the collection’s vibrant patterns, created a sense of energy and versatility—mirroring the everyday rhythm of women balancing work, life, and everything in between.
By layering dynamic compositions with bright, expressive hues, the campaign stood out during fast-paced doom scrolling, catching attention quickly while celebrating confident, capable femininity. The result was a fashion-forward social campaign that translated Leota’s brand ethos into a lively, high-impact visual story.
