For Hoplark's Hoptea, a caffeine-free herbal infusion canned tea brand, I concepted and art directed a series of stop-motion animations created specifically for use across all social channels.
I led the project from start to finish—developing the creative concept, art directing the studio shoot, and assembling the final animations in After Effects. The goal was to bring a playful, tactile energy to the brand while highlighting product details in a visually engaging, social-first way.
One set of animations focused on an exclusive limited-edition four-pack, designed to spotlight the unboxing experience. The stop motion showcased the custom Hop Tea–branded box while clearly highlighting each flavor included, creating a moment that felt collectible, fun, and shareable.
A second series supported the launch of Hop Tea’s new Grapefruit flavor, using motion, pacing, and color to emphasize freshness and flavor while staying true to the brand’s clean, approachable aesthetic.
This project demonstrates my ability to translate physical products into compelling motion content, combining art direction, photography, and animation to create high-impact visuals that perform across modern social platforms.
Photographer Credit: Izaak Holsapple
Photographer Credit: Izaak Holsapple