For Hershey’s, I concepted and art directed a winter holiday–themed series of stop-motion animations designed to spotlight the brand’s most iconic seasonal product: the Hershey’s Kiss.
The creative brief focused on capturing the magic and anticipation of the holiday season while making the classic Kiss feel festive, nostalgic, and gift-worthy. From initial concept through final execution, I led the creative direction of the entire shoot—shaping the visual story, styling, pacing, and overall look and feel.
Through playful motion, tactile details, and intentional art direction, each animation emphasized the instantly recognizable shape, foil, and seasonal associations of the Hershey’s Kiss, transforming a familiar product into a joyful holiday centerpiece. The stop-motion approach added warmth and charm, helping the content stand out in crowded seasonal feeds.
The animations were deployed across all Hershey’s marketing channels, delivering scroll-stopping holiday content that reinforced brand recognition while building excitement for the fast-approaching season.
This project showcases my ability to lead concept-to-completion creative, delivering high-impact seasonal content for an iconic brand while honoring its legacy and visual equity.